Sunday, October 26, 2014

Researching your target market

New technologies can make nailing down your demographics and psychographics much easier and cheaper than in the past.If you run social medial profiles for your business, most social sites provide a free demographic breakdown of your followers in the admin area. For instance, If you have customers email addresses and or zip codes, there are services that can pull detailed demographic information for you. It might not be exactly what you are looking for but its a very good starting point.

At the bare minimum, these are the things you should know about your target customers:

  •      What is their gender?
  •       How old are they?
  •       What are their interests and hobbies?
  •       Where do they live?
  •       How do they make a living?
  •       How much money do they make?
  •       Do they own their own homes or do they rent?

Sunday, October 19, 2014

Target Marketing

One of your first steps in starting a business is identifying your market. Once you've identified your market, you can begin targeting the people who will pay for all of your business growth: your customers.

Your target market can be broken down into four components: who, where, why and how.

      WHO: Who needs your product or service? Include basic demographic details such as age, gender, family size, educational level and occupation.

      WHERE: Where are your customers? These are the places your customers can be found. Learn the details, like the size of the area, its population density, and its climate.

      WHY: Why do your customers make the choices they make? This is personality and lifestlye information that will help you figure out your customers buying patterns.

      HOW: How do your customers behave? All customers are buying products to fulfill a need, but how do they regard that need? How do they regard your product? How much information do they have on this need or how your product fulfills it, and what are their information sources?

Sunday, October 12, 2014

Digital Marketing

Why Digital Marketing Is Important

Digital medial is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital medial is an ever-growing source of entertainment, news, shopping, and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the medial, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Sunday, October 5, 2014


All of the top achievers I know are life- long learners... Looking for new skills, insight, and IDEAS. If they're not learning, they're not growing... not moving toward excellence.
Denis Waitley

IDEAS are the beginning points of all fortune.
Napoleon Hill