Sunday, October 26, 2014

Researching your target market

New technologies can make nailing down your demographics and psychographics much easier and cheaper than in the past.If you run social medial profiles for your business, most social sites provide a free demographic breakdown of your followers in the admin area. For instance, If you have customers email addresses and or zip codes, there are services that can pull detailed demographic information for you. It might not be exactly what you are looking for but its a very good starting point.

At the bare minimum, these are the things you should know about your target customers:

  •      What is their gender?
  •       How old are they?
  •       What are their interests and hobbies?
  •       Where do they live?
  •       How do they make a living?
  •       How much money do they make?
  •       Do they own their own homes or do they rent?

No comments:

Post a Comment