Why Digital Marketing Is Important
Digital medial is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital medial is an ever-growing source of entertainment, news, shopping, and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the medial, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.